Mori Restaurant

Louise Sloper, from DesignTypo, was their first port-of-call to collaborate with on their creative vision.

AWL was approached by Mori, a new Japanese restaurant chain opening in London, to create its brand identity and packaging design concept. Louise Sloper, from Designtypo, was their first port-of-call to collaborate with on their creative vision for the stores.

Understanding her extensive knowledge of typefaces and passion for detail from working closely together on previous projects such as their own identity, AWL knew they could trust Louise to create an imaginative graphic design solution that would stand out from the crowd and visually convey their branding concept: Stylish, simple and light. The mark features hand-drawn lettering in the style of Japanese Kangi script.

“Louise Sloper is a highly creative, graphic designer and expert typographer. Relentless in her pursuit of perfection, encyclopaedic in her knowledge of layouts and fonts as well as articulate in front of clients, I have never been disappointed, let down or underwhelmed by Louise’s work.”


email: studio@designtypo.com to discuss how our design expertise can help your company.